UPON READING A MARVEL COMICS BACKPACK ON A TEENAGER IN LINE IN FRONT OF ME AT A BUS STOP
Depicted are fragments of covers from classic Marvel issues of the past—“Iron Man” “Thor”—etc. Noticeable is the amount of pure HYPE which went onto the issues:
“Iron Man Returns to Face TWO Super Villains” kind of thing.
Stan Lee and Jack Kirby created a massive media empire from nothing through extreme ballyhoo.
Can we turn classic American writers into superheroes?