The HTML Giant gang has positioned themselves for the short term. They've moved to the most status quo position on the literary game board. They're a defense of the system-as-is. They may be little more than a puppet-mouthpiece for lit's Billionaire Boys Club (that infamous troika) occasionally seen at places like Rumpus. As such, HTML Giant should drop the word "future" from their site. What they represent isn't the future, but business-as-usual, promoting the same moldy postmodern aesthetic posing of the lit-hipster crowd. A more apt word than "future" for them might be "static." Or, "stale." Or the phrase, "been done," with the possible addition, "too often." Or, "Literature's Dead End." Once you've put yourself into a corner there's nowhere to go.
I'm not running my mouth on this blog simply to bury Caesar. I'm creating an alternative to Caesar. First, an alternative literary philosophy. Second has to be an alternative literary art.