Monday, December 19, 2005

Overhauling the ULA Car

The moribund literary world coasts along like a stodgy used Volvo with a 4-cylinder motor, driven by blinkered academics with pampered overdressed drooling trust-fund babies strapped into the backseat.

But what of our own vehicle? The ULA Car has a powerful engine and a day-glo pop baby-blue custom paint job with "ULA" in bright orange hand-lettered symbols across the side next to painted flames, but is up on blocks in the speedshop, the roaring engine silent.

I'd be the first to admit the ULA needs work. If former members weren't satisfied with the speed of our progress, I can only respond, "Neither am I!" Curious that their withdrawal came when the ULA vehicle WAS moving again. We took it out for a drive during our July Philly show. The car handled well and was loud and exciting.

As current members have mentioned, we need to rearrange the names on the site-- along with roles and responsibilities-- to reflect current reality. We need more unity and more efficiency. We need to do a better job of keeping up on the activities of off-line ULAers and involving them in the team. We need more within-team COMMUNICATION about where we're going.

Our "Monday Reports" need to be consistently kick-ass, uncompromising, and newsworthy. We also need to do a better job announcing these essays far and wide.

We need more emphasis on poetry, an integral element (one of several) of the ULA campaign.

Most important, the ULA needs to BE the ULA again. Do this and we'll achieve anything. Our "car"-- our message, our voice, our attitude, our behavior-- was designed to be striking. It's time to uncap the headers. I want literary windows shattered when we step on the gas when we drive down the street.

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