Article after article posit ebooks has the future of publishing. They’re being hyped as a boon for writers. More writers will achieve publication. But as with so much in the universe, the actual result for writers will be the opposite of what’s claimed, because it will be the kind of publication that’s worthless. The mass of writers to choose from will grow even more enormous. Frankly, it won’t matter to most writers, who wish the illusion of success as writers instead of the actuality. It will not be micro-marketing, as we see now, but micro-micro-marketing. As long as writers have something of theirs to be found somewhere, in order to tell Aunt Helen and Uncle Fred at the family picnic, along with a Facebook profile, they’re happy enough.
For anything more than this, promotion takes on more importance. With an overcrowded field, promotion becomes all.