WRITERS need to stop being children and get a clue about modern human society. Do you think those stacks of excruciatingly dull Jonathan Franzen novels in chain bookstores, product of a third-rate personality and a second-rate mind, would’ve moved at all if not for Himalayan mountains of hype? That Time magazine cover was an advertisement. The entire magazine, and every article in it, is an advertisement for something; chiefly for the global corporate machine and the political systems which sustain, and are sustained by, the machine. Movies, politics, books—all part of the machine in some way, as are the glorified hypemaster “journalists” writing about these happenings. It’s all advertising. Hype.
Those seeking to compete with the machine need to understand the game.