Nuclear energy is a good metaphor for promotion. Nuclear molecules are unsteady molecules. Unpredictable. The Underground Literary Alliance achieved very quick attention when it began in 2001 because it was notably unsteady. Out of control. The problem was we didn't get the reaction going fast enough. The controllers of lit were able to put a containment facility over us.
At the time I stressed that 99% of our energy needed to go into our pr activities. Everything-- everything-- should've been secondary. The objective was to break through every boundary.
If the reaction is ever restarted, this is how it will operate.