The core ULA idea is that status quo literature has failed the culture. It's decrepit, corrupt, boring, insular, fossilized, and becoming ever more marginalized in the minds of the general public.
The ULA idea is that literature can redeem this society; by the people for the people. For this to happen the present structure needs to be overthrown.
Established literature has become a vampire. We're driving a stake directly through the heart of it.