Thursday, August 26, 2004

Media

Wherever one stands in this upcoming election-- I don't care for either major candidate (both products of the system with way more similarities than differences), the election campaign itself is interesting as a battle between Old and New media. Old (New Yorker, NY Times, major networks) is clearly on the side of Kerry. New (radio shows; internet blogs; the number one cable channel) is dominated by the Bush camp.

The swift boat story typifies the battle. Old media ignored it for a couple weeks-- but New media built up so much noise and pressure on their own, that Old eventually had to notice the story.

The lesson: the ULA, as an organization, needs to address both medias. We can make a lot of noise on-line, for instance (and through the mail, and through distributing our zeens), but it doesn't hurt to give a nod on occasion to the fossils, just in case they wish to increase their relevance by covering our movement, the only new and exciting thing happening in the lit biz.

No comments: