Monday, October 18, 2010

Renewing American Culture

The balkanization of American culture now being implemented is a strategy of weakness. The past idea was that there was one American culture made up of an amalgam of our society’s many influences. “Out of Many, One.” The rock n roll explosion in the 1950’s, for instance, came about through the melding of roots music’s many diverse influences. Chuck Berry’s first hit, “Maybelline,” was a reworking of a country tune. Cowboy singer Bill Haley began singing rhythmn and blues. The idea was always to create an art which would reach the entire market. This was the goal of Berry Gordy Jr. when he created Motown with the slogan, “The Sound of Young America.” Create an American literature with this ethos and the balkanized mainstream brand which truly reaches no one will quickly fall apart.

1 comment:

Shelley said...

Yes! We're trying, we're trying!